Who are we?
We’re a team of scrappy operators. We are not McKinsey. We’re the rebellious group of GTM operators who’ve seen the movie before. We get things done. We tease. We create lasting relationships. We aim to be effective, not right. We move fast. We deliver value.
We’re your domestiques.
EXPERTISE
Alex Biale and Rhys Williams, co-founders of Domestique and the most dynamic duo since Maverick and Goose, have a combined 25+ years in go-to-market operations experience.
Now I know what you’re thinking – which one’s Maverick? That’s for you to decide.
Alex has a Marketing Operations background. Rhys (says he) has a Revenue Operations background. Our expertise across the entire customer journey informed the development of a go-to-market operational framework that will help your company create, accelerate and optimize your revenue engine.
Beyond Alex and Rhys, Domestique is supported by 40+ RevOps strategic and technical experts, who have deep experience in developing GTM strategies as well as building best-in-class revenue engines.
MISSION
Our mission is simple.
Empower your business to unlock growth levers to do great things.
VALUES
➤ Integrity
We are honest, maintain strong ethics and morals, and are authentic to who we are as people and a company. Who we are and how we show up deeply matters to us.
➤ Incremental Improvement
We want to get better each day. We believe consistent improvement over time has an exponential impact so we strive to show up every day and try to be better than the previous day.
➤ Empower
We believe in teaching and enablement, not simply providing the answer. We don’t buy into the classic consulting model of telling a customer to find a unicorn but not giving them the roadmap and understanding of how to find the unicorn (even when the consultant is gone).
➤ Growth
This has dual meaning for us, we want to 1) accelerate growth for our customers and 2) provide opportunities for the Domestique team to grow professionally and personally.
➤ Joy
Work should be fun. Sure, it can be hard, however, we strive to focus on happiness as we work through big badass challenges.
MEET YOUR DOMESTIQUES
ALEX BIALE
For the record, I hate writing bios, but Rhys wrote a novel so now I have to match it…that brilliant, long-winded bas&@#%. Anyway, back to me. I’ve been working since I was eight years old. My father founded a small, but respectable winery in Napa and used me for cheap labor though college. After learning how to drive a John Deere and prune a vine, I studied at California Polytechnic State University and eventually moved to Boulder, CO where I joined the tech startup scene. Over the next fifteen years, I held multiple senior operational positions, primarily in Marketing Operations and Revenue Operations. Rhys, my better looking and more likable business partner, and I actually worked together a couple of times (two acquisitions), and eventually had the irresponsible idea to venture out on our own and start Domestique. And look, if you’re reading this, it means we can still afford the site’s hosting fees. So that’s a win, I guess.
➤ Fun Fact
I’m a climber who’s still afraid of heights
RHYS WILLIAMS
I didn’t set out to get into Operations, but after landing my first job in SalesOps during the financial crisis, I realized I both liked it and was good at it. Since then, I have spent more than a decade helping companies grow and scale. Recently, I built the RevOps team at Convercent, which was later acquired by OneTrust. Throughout this journey, I have been extremely fortunate to experience multiple Ops roles, work for companies in different maturity stages, and partner with a number of talented people. Launching and scaling Domestique has been like skiing big steep lines, terrifying and thrilling (Alex doesn’t get this reference because he is a Coloradan who doesn’t ski), however, our love for partnering with companies to help them grow is the reason why we are so passionate (cheesy, I know, but true)!
➤ Fun Fact
I had a bowl cut from 5th to 10th grade
CASSIE KEMP
I grew up in sales and marketing, initially working for and eventually leading my grandfathers landscape equipment and repair business. Seeking a more intellectually stimulating path, I pursued a degree in Social Theory, unknowingly laying the groundwork for my journey into Revenue Operations. Over a decade ago I joined a small SaaS startup as a Sales and Marketing Coordinator. Within a year, I found myself entrusted with building and overseeing Marketing Operations. Over the years, I’ve had the privilege of collaborating with numerous smart and talented individuals across a variety GTMs disciplines. This journey has fueled my passion for helping companies build and scale operational infrastructures to drive their growth and success.
➤ Fun Fact
I was part of a TLC cover band in junior high and went by the pseudonym C$
GRADY WILLIAMS
Originally from Georgia (Go Dawgs!), I went to college at UPenn in Philly. Shortly after graduation I moved to Silicon Valley to work at a tech startup. This was supposed temporary, as I always planned to get my PhD in psychology and become a researcher/professor. I enjoyed working in tech so much I decided to stick around and have worked in most roles of the GTM function over the last ten years. I like to say I “retired” from sales in 2019 when I crossed over into business operations. After stints in San Francisco and NYC, I am now based in Denver along with the rest of the Domestique hooligans.
➤ Fun Fact
I was a regional champion cattle judge in high school
RACHAEL WATTON
I moved to America to become a professional golfer and I’m now an operations professional. Where did it go so wrong? Oh I can’t putt.
I began my career in marketing operations almost 10 years ago and transitioned into Revenue Operations within a few years. I wanted to know more after “the lead was passed off” and where we could create and scale processes to drive efficiencies through the full customer journey. I love that no customer is the same and each challenge is one where I get to flex a different muscle. Here I am in a group of bad*** operators and excited to help companies like yours grow and scale YOUR processes.
➤ Fun Fact
I’m Scottish and know nothing about Scottish history
JUSTIN NEWHALL
Justin has spent the last decade in sales operations and GTM strategy for start ups and small businesses. He also spent 4 years at HubSpot helping small businesses implement and optimize their GTM motions through HubSpot. Most recently he led the revenue and GTM team at a top tier accounting firm as the VP of revenue. Most of his career has been in SaaS and professional service companies. He also attended Colorado State University for Business management.
➤ Fun Fact
I first went to college to design golf courses
Connor Griffith
Connor has spent the past 6 years in marketing technology, operations, and demand generation roles in agency and SaaS environments. Most recently, he led the Marketing Operations function and ran integrated campaigns on the Demand Gen team at Thought Industries, a leading e-learning platform. He studied a number of subjects completely unrelated to marketing at the University of Colorado Boulder.
➤ Fun Fact
I own a toothless cat named Keeto
Kim Buckley
I attended Florida State University (go Noles) and began my marketing career in sports media there. After graduation, I discovered marketing automation and never looked back. For the last 10 years, I’ve worked in HubSpot and other automation softwares and CRMs, with a focus on MarketingOps, RevOps, integrations, and streamlining work to maximize ease of use (and revenue!). I’ve worked to optimize over 50 different HubSpot instances, small and large. My passion is helping companies and individuals to harness the full potential of HubSpot and ensuring they trust the platform to drive their success. When I’m not optimizing marketing systems, I’m likely at the beach with my dog, watching the Jacksonville Jaguars lose, or doing Pilates.
➤ Fun Fact
I’m a 3rd Degree Black Belt in Tang Soo Do
