
GTM Resources
For Revenue Operators, Investors, GTM Leaders & anyone willing to read this nonsense
Beyond Buzzwords: AI in RevOps
AI in RevOps is more than hype. This guide breaks down workflows, automation, assistants, and agentic AI—clarifying what’s real, what’s not, and how to build the right foundation for future growth.
The Hidden Cost of Poor RevOps: How Misalignment Erodes Pipeline Efficiency
Pipeline inefficiency isn’t always obvious. Poor RevOps often hides in bad handoffs, unclear definitions, and leaky funnels—costing companies revenue, speed, and talent. This blog explores how misalignment erodes growth and what leaders can do to restore alignment and efficiency.
From Reactive to Proactive: How RevOps Leaders Can Anticipate Market Shifts
Most companies stumble not from lack of effort but from being caught off guard by market shifts. Discover how proactive RevOps leaders leverage data, leading indicators, and process alignment to spot risks early, align teams, and adapt faster than the competition.
RevOps Audit Checklist: Health Check for Fractional RevOps Engagements
A RevOps audit gives fractional leaders a baseline to work from. Use this checklist to assess your tools, data, processes, and dashboards—so your revenue engine runs smoothly from day one.
RevOps in M&A and Post-Merger Integration
Mergers and acquisitions promise growth—but without RevOps, integrations stall. Learn how RevOps aligns systems, processes, and data to ensure your M&A delivers measurable revenue impact.
Addressing RevOps Challenges in Global or Distributed GTM Teams
Global GTM teams face unique RevOps challenges—from time zones and compliance to tooling silos and data inconsistencies. Here’s how to create scalable systems, align processes, and unlock the full advantage of being global.
Budgeting & Cost Optimization for Fractional RevOps
Fractional RevOps offers flexibility, cost savings, and measurable ROI—but only if you budget and track it right. Learn how to forecast costs, allocate budgets across strategy, execution, and enablement, and measure success with revenue-focused KPIs.
Velocity-Based RevOps: Managing Time-to-Close and Deal Acceleration
Revenue growth isn’t just about pipeline volume—it’s about speed. Discover how velocity-based RevOps helps teams cut sales cycle times, remove friction from deals, and increase overall capacity. By operationalizing velocity, RevOps turns time-to-close into a strategic growth lever.
Operationalizing Customer-Led Growth: RevOps for Expansion & Advocacy
Growth isn’t just about landing new logos anymore—it’s about keeping, expanding, and activating your customers. This blog explores how RevOps can operationalize customer-led growth, shifting the focus from funnel obsession to building loops of retention, expansion, and advocacy that fuel long-term revenue efficiency.
The Great Salesforce Debate: Leads vs. Contacts — What B2B Companies Need to Know
Few Salesforce topics stir as much debate as Leads vs. Contacts. Should you gate prospects with the Leads object for funnel hygiene, or streamline everything in a Contacts-only model? In this guide, Domestique breaks down the trade-offs, shares a decision framework, and gives practical tips to ensure your RevOps strategy scales without sacrificing data integrity.
RevOps as the Connective Tissue: An Investor’s Guide to Assessing GTM Health
Revenue Operations is the hidden infrastructure that keeps marketing, sales, and customer success aligned. For investors, a strong RevOps function signals predictable growth and lower risk, while weak RevOps can hide major inefficiencies. This guide outlines the core elements of RevOps maturity, red flags to watch for, and practical questions to quickly assess GTM health before making an investment.
Capacity Planning: The Investor’s Secret Weapon for Predictable Returns
Capacity planning is more than setting revenue goals—it’s building a realistic, data-driven roadmap to achieve them. For investors, it’s the difference between companies that occasionally hit numbers and those that consistently deliver predictable, compounding growth. In this guide, we break down the anatomy of an effective capacity plan, highlight red flags to watch for, and share practical ways to align top-down targets with bottom-up realities.
RevOps Masterclass: Scaling AI-Native Companies with Nick Tippmann
Learn how to scale AI-native companies
Crisis‑Proof RevOps: Maintaining Revenue Operations Under Market Downturns
When the market shifts, the best RevOps teams don’t panic—they get sharper. This guide shows you how to crisis-proof your revenue operations with realistic capacity planning, airtight funnel definitions, clean data, strategic outbound, and ongoing enablement. Build a system that keeps delivering, no matter the economy.
Scaling Revenue Operations for Hyper-Growth SaaS Startups
If your SaaS startup is hitting its operational ceiling—dashboards misaligned, teams out of sync, and no clear growth forecast—it may be time for RevOps. This guide explains the signals that you’re ready, why starting with fractional leadership beats hiring too soon, how to keep your tech stack lean, and why capacity planning is the real growth unlock. Perfect for founders navigating hyper-growth from Series A to C.
Fractional vs. Full-Time RevOps: Which One Fits Your Growth Stage?
Should you hire a full-time RevOps leader or start with fractional support? This guide breaks down when each model fits best, from early-stage startups building GTM foundations to post-Series B companies scaling fast. Includes pros, cons, hybrid approaches, and cost considerations.
5 Common Revenue Operations Mistakes (and How to Fix Them)
RevOps should be the connective tissue across sales, marketing, and customer success—but too often it falls short. From siloed systems to fuzzy metrics, this guide dives into the five most common mistakes plaguing GTM teams and provides concrete steps to align your data, tech, and teams for real growth.
Driving GTM Alignment through RevOps
Struggling with cross-functional friction? Learn how RevOps aligns marketing, sales, and customer success by standardizing data, systems, and processes—turning collaboration from chaos into a competitive advantage.
RevOps Metrics That Actually Move the Needle
Tired of vanity metrics? Discover the essential RevOps KPIs that actually influence pipeline velocity, win rates, CAC, and retention—customized by stage of growth.
RevOps Masterclass: A Conversation with Paul Wilson on AI and Go-to-Market Technology
Paul Wilson joins Domestique to explore how AI is transforming GTM strategy—what works, what breaks, and how ops teams can stay ahead of change.