GTM Resources

For Revenue Operators, Investors, GTM Leaders & anyone willing to read this nonsense

Ava Kachure Ava Kachure

Beyond Buzzwords: AI in RevOps

AI in RevOps is more than hype. This guide breaks down workflows, automation, assistants, and agentic AI—clarifying what’s real, what’s not, and how to build the right foundation for future growth.

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Ava Kachure Ava Kachure

RevOps in M&A and Post-Merger Integration

Mergers and acquisitions promise growth—but without RevOps, integrations stall. Learn how RevOps aligns systems, processes, and data to ensure your M&A delivers measurable revenue impact.

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Ava Kachure Ava Kachure

Budgeting & Cost Optimization for Fractional RevOps

Fractional RevOps offers flexibility, cost savings, and measurable ROI—but only if you budget and track it right. Learn how to forecast costs, allocate budgets across strategy, execution, and enablement, and measure success with revenue-focused KPIs.

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Ava Kachure Ava Kachure

Velocity-Based RevOps: Managing Time-to-Close and Deal Acceleration

Revenue growth isn’t just about pipeline volume—it’s about speed. Discover how velocity-based RevOps helps teams cut sales cycle times, remove friction from deals, and increase overall capacity. By operationalizing velocity, RevOps turns time-to-close into a strategic growth lever.

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Ava Kachure Ava Kachure

Operationalizing Customer-Led Growth: RevOps for Expansion & Advocacy

Growth isn’t just about landing new logos anymore—it’s about keeping, expanding, and activating your customers. This blog explores how RevOps can operationalize customer-led growth, shifting the focus from funnel obsession to building loops of retention, expansion, and advocacy that fuel long-term revenue efficiency.

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Ava Kachure Ava Kachure

The Great Salesforce Debate: Leads vs. Contacts — What B2B Companies Need to Know

Few Salesforce topics stir as much debate as Leads vs. Contacts. Should you gate prospects with the Leads object for funnel hygiene, or streamline everything in a Contacts-only model? In this guide, Domestique breaks down the trade-offs, shares a decision framework, and gives practical tips to ensure your RevOps strategy scales without sacrificing data integrity.

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Ava Kachure Ava Kachure

RevOps as the Connective Tissue: An Investor’s Guide to Assessing GTM Health

Revenue Operations is the hidden infrastructure that keeps marketing, sales, and customer success aligned. For investors, a strong RevOps function signals predictable growth and lower risk, while weak RevOps can hide major inefficiencies. This guide outlines the core elements of RevOps maturity, red flags to watch for, and practical questions to quickly assess GTM health before making an investment.

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Ava Kachure Ava Kachure

Capacity Planning: The Investor’s Secret Weapon for Predictable Returns

Capacity planning is more than setting revenue goals—it’s building a realistic, data-driven roadmap to achieve them. For investors, it’s the difference between companies that occasionally hit numbers and those that consistently deliver predictable, compounding growth. In this guide, we break down the anatomy of an effective capacity plan, highlight red flags to watch for, and share practical ways to align top-down targets with bottom-up realities.

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Ava Kachure Ava Kachure

Crisis‑Proof RevOps: Maintaining Revenue Operations Under Market Downturns

When the market shifts, the best RevOps teams don’t panic—they get sharper. This guide shows you how to crisis-proof your revenue operations with realistic capacity planning, airtight funnel definitions, clean data, strategic outbound, and ongoing enablement. Build a system that keeps delivering, no matter the economy.

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Ava Kachure Ava Kachure

Scaling Revenue Operations for Hyper-Growth SaaS Startups

If your SaaS startup is hitting its operational ceiling—dashboards misaligned, teams out of sync, and no clear growth forecast—it may be time for RevOps. This guide explains the signals that you’re ready, why starting with fractional leadership beats hiring too soon, how to keep your tech stack lean, and why capacity planning is the real growth unlock. Perfect for founders navigating hyper-growth from Series A to C.

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Ava Kachure Ava Kachure

Fractional vs. Full-Time RevOps: Which One Fits Your Growth Stage?

Should you hire a full-time RevOps leader or start with fractional support? This guide breaks down when each model fits best, from early-stage startups building GTM foundations to post-Series B companies scaling fast. Includes pros, cons, hybrid approaches, and cost considerations.

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Ava Kachure Ava Kachure

5 Common Revenue Operations Mistakes (and How to Fix Them)

RevOps should be the connective tissue across sales, marketing, and customer success—but too often it falls short. From siloed systems to fuzzy metrics, this guide dives into the five most common mistakes plaguing GTM teams and provides concrete steps to align your data, tech, and teams for real growth.

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Ava Kachure Ava Kachure

Driving GTM Alignment through RevOps

Struggling with cross-functional friction? Learn how RevOps aligns marketing, sales, and customer success by standardizing data, systems, and processes—turning collaboration from chaos into a competitive advantage.

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