WELCOME TO THE TEAM
THE BEST DAMN REVOPS CONSULTING TEAM IN THE BUSINESS
BREAKING HEADWINDS
Domestique is a management consulting company that helps businesses build, grow, and scale through a go-to-market operations framework. Not sure what that answer means? No sweat. The two guys down below will make it as long-winded as possible.
EXPERTISE
Rhys Williams and Alex Biale, co-founders of Domestique and the most dynamic duo since Maverick and Goose, have a combined 25+ years in go-to-market operations experience translating CEO questions like “why are we missing our Q3 number” and “what the hell does Marketing Operations do” into best-in-class operations.
Now I know what you’re thinking – which one’s Maverick? That’s for you to decide.
Our expertise across the entire customer journey informed the development of a go-to-market operational framework that will help your company create, accelerate and optimize your revenue engine. And our understanding of building, scaling, funding, and preparing your company for exit sets that expertise apart.
Beyond Alex and Rhys, Domestique is supported by “The Peloton” (not the stationary spin bikes, but the French word meaning a pack of cyclists), which is a team of RevOps strategic and technical experts, who have deep experience in developing GTM strategies as well as building best-in-class technology stacks.
MISSION
The mission? Empower your business to unlock growth levers to do great things.
What are growth levers? They’re things like Capacity Planning, Lead Scoring, Customer Segmentation, Comp Strategy, and other terms that sound like things we just made up.
VALUES
INTEGRITY
We are honest, maintain strong ethics and morals, and are authentic to who we are as people and a company. Who we are and how we show up deeply matters to us.
INCREMENTAL IMPROVEMENT
We want to get better each day. We believe consistent improvement over time has an exponential impact so we strive to show up every day and try to be better than the previous day.
EMPOWER
We believe in teaching and enablement, not simply providing the answer. We don’t buy into the classic consulting model of telling a customer to find a unicorn but not giving them the roadmap and understanding of how to find the unicorn (even when the consultant is gone).
GROWTH
This has dual meaning for us, we want to 1) accelerate growth for our customers and 2) provide opportunities for the Domestique team to grow professionally and personally.
JOY
Work should be fun. Sure, it can be hard, however, we strive to focus on happiness as we work through big badass challenges.
MEET YOUR DOMESTIQUES
ALEX BIALE
For the record, I hate writing bios, but Rhys wrote a novel so now I have to match it…that brilliant, long-winded bas&@#%. Anyway, back to me. I’ve been working since I was eight years old. My father founded a small, but respectable winery in Napa and used me for cheap labor far into my teens. After learning how to drive a John Deere, I studied at California Polytechnic State University and eventually moved to Boulder, CO where I joined the tech startup scene. Over the next ten years, I held multiple senior operational positions, primarily in Marketing Operations and Revenue Operations. Rhys, my better looking and more likable business partner, and I actually worked together a couple of times (two acquisitions), and eventually had the irresponsible idea to venture out on our own and start Domestique. And look, if you’re reading this, it means we can still afford the site’s hosting fees. So that’s a win, I guess.
FUN FACT
I’m a climber who’s still afraid of heights.
RHYS WILLIAMS
I didn't set out to get into Operations, however, after landing my first job in SalesOps during the financial crisis, I realized: 1) I like it and 2) I am good at it. Since then, I have spent more than a decade helping companies grow and scale. Recently, I built the RevOps team at Convercent, which was acquired by OneTrust. Throughout this journey, I have been extremely fortunate to experience multiple Ops roles, work for companies in different maturity stages, and partner with a number of talented people (Alex is one of these talented individuals, though his bio writing skills need some work). This experience is the foundation for Domestique. Launching and scaling Domestique has been like skiing big steep lines, terrifying and thrilling (Alex doesn’t get this reference because he is a Coloradan who doesn’t ski), however, our love for partnering with companies to help them grow is the reason why we are so passionate (cheesy, I know, but true)!
FUN FACT
I had a bowl cut from 5th to 10th grade.