RevOps MASTERCLASS 4: Building & scaling an outbound motion
Learn how to build An outbound Sales motion
Creating an outbound sales motion that aligns with your overall GTM strategy and actually drives pipeline is incredibly difficult. However, there is a formula. We’re here to share it with you.
In this webinar, we discuss how to align your people, process, tools and data to ensure you’re getting the most out of your outbound sales strategy. Additionally, we provide you with a checklist to ensure you don’t miss anything. Here’s a preview of that outbound sales strategy checklist:
ICP Analysis / Account Grading
Align on account segmentation methodology based on ICP Analysis
Assign accounts & contacts
Create account & territory penetration reporting
Territory planning
Procure, setup, and integrate into CRM a sequencing tool
Stand up campaigns and build sequences
Assign goals of number of contacts added to a sequence per day
Establish operating cadence, including BDR/SDR 1:1 call review meeting
Start adding contacts to sequences
Measure/test/optimize sequence structure & messaging
