Upcoming RevOps Masterclass: Marketing & Pipeline Reporting that Drives Smarter Investment Decisions

Masterclass
Written By Alex Biale

Marketing and pipeline reporting should be a strategic lever, not a reactive exercise. In this session with James Winter from Telescope Partners, we’ll unpack how to build reporting that gives leadership real clarity into performance, separates signal from noise, and connects marketing activity directly to pipeline and revenue outcomes. The goal is simple: equip you with the insights and frameworks needed to make smarter, more confident investment decisions.

What We’ll Cover:

  • The marketing and pipeline metrics that actually matter (and which ones are noise)

  • How to analyze trends to separate real performance from seasonality or one-off spikes

  • Cohorted vs. uncohorted reporting — when to use each and how they change decision-making

  • What your board cares about and how to communicate marketing performance to your board in a way that builds confidence and credibility

  • How to turn reporting insights into smarter investment decisions across channels, headcount, and demand generation strategy, including the evolving role of AI

Register here

03/12 @ 11a MT

Alex Biale
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The Five Pillars of Revenue Enablement: Skills, Tools, Data, Strategy and Process