GTM Resources

For Revenue Operators, Investors, GTM Leaders & anyone willing to read this nonsense

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Beyond Buzzwords: AI in RevOps

AI in RevOps is more than hype. This guide breaks down workflows, automation, assistants, and agentic AI—clarifying what’s real, what’s not, and how to build the right foundation for future growth.

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Operationalizing Customer-Led Growth: RevOps for Expansion & Advocacy

Growth isn’t just about landing new logos anymore—it’s about keeping, expanding, and activating your customers. This blog explores how RevOps can operationalize customer-led growth, shifting the focus from funnel obsession to building loops of retention, expansion, and advocacy that fuel long-term revenue efficiency.

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The Great Salesforce Debate: Leads vs. Contacts — What B2B Companies Need to Know

Few Salesforce topics stir as much debate as Leads vs. Contacts. Should you gate prospects with the Leads object for funnel hygiene, or streamline everything in a Contacts-only model? In this guide, Domestique breaks down the trade-offs, shares a decision framework, and gives practical tips to ensure your RevOps strategy scales without sacrificing data integrity.

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5 Common Revenue Operations Mistakes (and How to Fix Them)

RevOps should be the connective tissue across sales, marketing, and customer success—but too often it falls short. From siloed systems to fuzzy metrics, this guide dives into the five most common mistakes plaguing GTM teams and provides concrete steps to align your data, tech, and teams for real growth.

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