RevOps Masterclass: From Data Decay to Data Advantage: The Modern Enrichment Playbook for GTM Teams
Data enrichment should reduce GTM friction, not create it. In this exclusive webinar with ScaleStack, we’ll break down why the old enrichment model (single vendors, batch appends, and manual cleanup) no longer works at modern scale, and how bad data quietly taxes your pipeline, routing, deliverability, segmentation, and rep productivity. You’ll learn a practical framework for deciding what to enrich (and what not to), how to design an enrichment system with the right triggers, waterfalls, and governance, and where orchestration fits across your CRM and GTM stack.
If enrichment feels harder every year, your teams don’t trust the fields they’re using, or you’re spending more on data without seeing better outcomes, this masterclass is for you.
What We’ll Cover:
How data enrichment used to work (single-vendor append + manual research) and why that model breaks at today’s scale
The “hidden tax” of bad data: where it shows up in pipeline, routing, deliverability, segmentation, and rep productivity (and how to quantify it)
Why enrichment feels harder in 2026: data decay, tool sprawl, conflicting sources, and “field trust” issues that create GTM friction
A practical framework for deciding what to enrich (and what not to), based on downstream GTM decisions—not “more fields”
How to design an enrichment system: triggers, refresh cadence, validation rules, dedupe/normalization, and ownership
How waterfall enrichment works and how to use it to balance coverage, accuracy, and cost
Domestique’s approach to enrichment for clients: audit → ICP + field map → workflows → governance → activation + measurement
Where an orchestration layer fits (vs. “another data provider”) and what this enables across your CRM + GTM stack
Concrete workflows you can steal: inbound lead enrichment + scoring + routing, territory/TAM mapping, and automated CRM hygiene
