GTM Resources
For Revenue Operators, Investors, GTM Leaders & anyone willing to read this nonsense
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AI-Powered Attribution Models: Moving Beyond “Last Touch” to Predictive Pipeline Attribution
Traditional attribution models fall short. Discover how AI-powered predictive attribution uncovers hidden drivers of pipeline, improves forecasting, and aligns marketing with revenue.
The End of Traditional SEO: What HubSpot’s Decline Reveals About the Future of B2B Marketing
Traffic isn’t enough anymore. Learn why influence, trust, and AI‑adaptability are overtaking keyword-driven SEO in B2B—and how to stay ahead.
Implementing a Multi-Touch Attribution Model Using HubSpot
Step through building a robust multi-touch attribution model in HubSpot—capture nuanced customer journeys, improve spend allocation, and optimize revenue forecasting.
Domestique's Approach to Lead Scoring: A Blueprint for Success
Effective lead scoring is the backbone of a high-performing go-to-market (GTM) team. It ensures that marketing generates quality leads, sales prioritizes the right leads, and the entire revenue engine moves efficiently. Lead scoring is the backbone of GTM efficiency. Learn Domestique’s lead scoring blueprint to prioritize pipeline and improve conversion alignment between marketing and sales.
Maximizing ROI on Marketing Spend Through Effective Attribution Models
Without the right attribution model, marketing spend is guesswork. This guide breaks down how RevOps teams can build effective attribution frameworks to clarify ROI, inform budget allocation, and drive smarter GTM decisions.
