GTM Resources
For Revenue Operators, Investors, GTM Leaders & anyone willing to read this nonsense
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3 Questions Investors Should Ask Every GTM Leader in a Board Meeting
In board meetings, sharp questions reveal more than metrics ever will. This blog shares three essential questions investors should ask GTM leaders to uncover how strategy, execution, and forecasting truly work behind the scenes.
Why Your Deal Fell Apart (and What the Funnel Data Tells Us)
Most deals don't fall apart by accident. This blog breaks down five common reasons deals stall, ghost, or slip late-stage — and how your funnel data can help you prevent it next time.
Why “Strong Pipeline” Is a Misleading Metric (and What Investors Should Ask Instead)
Pipeline volume alone is a weak signal of future revenue. This article breaks down why “strong pipeline” can be misleading, and the conversion, velocity, and ICP metrics that matter far more to investors and operators.
The Hidden Revenue Risk Most Investors Miss in Due Diligence: Go-To-Market Operations
ARR alone does not tell you if revenue is repeatable. This article breaks down the GTM operational risks investors often miss in diligence and how to spot them early.
Building a RevOps Culture: Metrics, Mindsets, and Behaviors that Drive Growth
RevOps success starts with culture, not tools. This resource breaks down the metrics, mindsets, and behaviors that turn revenue data into alignment, trust, and growth.
What Happens When Your Attribution Breaks? Signs, Root Causes, and Fixes
RevOps attribution doesn’t fail because of the model, it fails because the system underneath breaks. Learn how to diagnose attribution issues and fix them at the source.
Investors’ Guide to Evaluating RevOps Maturity in Startups
RevOps maturity is a leading indicator of whether a startup can scale with discipline. This investor-focused guide outlines the key signals that reveal if a company is built to turn capital into predictable growth.
Scaling RevOps: From 1-Person Ops to Embedded Ops Team: What Changes and What Stays
As companies grow, a one-person RevOps model breaks. This guide explains how RevOps scales into an embedded team, what fundamentally changes, and the core principles that remain critical at every stage.
Data Governance for RevOps: Ensuring Clean, Actionable Data Across Sales, Marketing and CS
Most GTM teams struggle with messy, unreliable data. This guide breaks down how RevOps can implement true data governance—shared definitions, CRM-driven guardrails, and an ongoing hygiene cadence—to create actionable insights across Sales, Marketing, and CS.
Exploring Multi-Touch + Predictive Attribution: What’s Real vs Hype
Attribution tech is full of hype. This practical guide explains what’s real about multi-touch and predictive attribution, where the models fall short, and how RevOps and marketing teams can use them to inform smarter spend—not chase perfect credit.
Leveraging AI to Predict Funnel Bottlenecks: A Practical Guide
AI is transforming funnel diagnosis from reactive troubleshooting to proactive prevention. This guide breaks down how RevOps teams can use predictive modeling, anomaly detection, and clean stage definitions to spot bottlenecks early and keep revenue flowing.
Building GTM Teams: Marketing + Sales + Customer Success - Empowered by RevOps
Traditional handoffs between Sales, Marketing, and CS slow growth and fracture the customer experience. This article explores how cross-functional GTM squads—powered by RevOps—create unified teams that share accountability, operate from the same data, and drive faster execution across the entire customer journey.
What Great RevOps Looks Like at Series B vs Series C vs Growth Stage
Revenue Operations isn’t a one-size-fits-all function — it matures alongside your business. This guide breaks down what “great RevOps” looks like at Series B, Series C, and Growth Stage, revealing how alignment, orchestration, and strategic insight drive scalable revenue performance.
From Order-Taker to Strategic Leader: The Evolution of RevOps
RevOps is evolving. No longer just order-takers, the best Ops teams progress from emergency responders to strategic allies shaping go-to-market strategy. Here’s the roadmap for building credibility, capacity, and influence at the executive table.
The CEO’s Guide to Revenue Predictability: Why RevOps Is Your Best Hedge Against Market Volatility
CEOs can’t afford surprises in today’s volatile market. This guide shows how RevOps builds revenue predictability, aligns teams, and prevents costly misses before they happen.
Beyond Buzzwords: AI in RevOps
AI in RevOps is more than hype. This guide breaks down workflows, automation, assistants, and agentic AI—clarifying what’s real, what’s not, and how to build the right foundation for future growth.
The Hidden Cost of Poor RevOps: How Misalignment Erodes Pipeline Efficiency
Pipeline inefficiency isn’t always obvious. Poor RevOps often hides in bad handoffs, unclear definitions, and leaky funnels—costing companies revenue, speed, and talent. This blog explores how misalignment erodes growth and what leaders can do to restore alignment and efficiency.
RevOps in M&A and Post-Merger Integration
Mergers and acquisitions promise growth—but without RevOps, integrations stall. Learn how RevOps aligns systems, processes, and data to ensure your M&A delivers measurable revenue impact.
Addressing RevOps Challenges in Global or Distributed GTM Teams
Global GTM teams face unique RevOps challenges—from time zones and compliance to tooling silos and data inconsistencies. Here’s how to create scalable systems, align processes, and unlock the full advantage of being global.
Budgeting & Cost Optimization for Fractional RevOps
Fractional RevOps offers flexibility, cost savings, and measurable ROI—but only if you budget and track it right. Learn how to forecast costs, allocate budgets across strategy, execution, and enablement, and measure success with revenue-focused KPIs.