GTM Resources
For Revenue Operators, Investors, GTM Leaders & anyone willing to read this nonsense
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From Order-Taker to Strategic Leader: The Evolution of RevOps
RevOps is evolving. No longer just order-takers, the best Ops teams progress from emergency responders to strategic allies shaping go-to-market strategy. Here’s the roadmap for building credibility, capacity, and influence at the executive table.
The CEO’s Guide to Revenue Predictability: Why RevOps Is Your Best Hedge Against Market Volatility
CEOs can’t afford surprises in today’s volatile market. This guide shows how RevOps builds revenue predictability, aligns teams, and prevents costly misses before they happen.
Beyond Buzzwords: AI in RevOps
AI in RevOps is more than hype. This guide breaks down workflows, automation, assistants, and agentic AI—clarifying what’s real, what’s not, and how to build the right foundation for future growth.
The Hidden Cost of Poor RevOps: How Misalignment Erodes Pipeline Efficiency
Pipeline inefficiency isn’t always obvious. Poor RevOps often hides in bad handoffs, unclear definitions, and leaky funnels—costing companies revenue, speed, and talent. This blog explores how misalignment erodes growth and what leaders can do to restore alignment and efficiency.
RevOps in M&A and Post-Merger Integration
Mergers and acquisitions promise growth—but without RevOps, integrations stall. Learn how RevOps aligns systems, processes, and data to ensure your M&A delivers measurable revenue impact.
Addressing RevOps Challenges in Global or Distributed GTM Teams
Global GTM teams face unique RevOps challenges—from time zones and compliance to tooling silos and data inconsistencies. Here’s how to create scalable systems, align processes, and unlock the full advantage of being global.
Budgeting & Cost Optimization for Fractional RevOps
Fractional RevOps offers flexibility, cost savings, and measurable ROI—but only if you budget and track it right. Learn how to forecast costs, allocate budgets across strategy, execution, and enablement, and measure success with revenue-focused KPIs.
Velocity-Based RevOps: Managing Time-to-Close and Deal Acceleration
Revenue growth isn’t just about pipeline volume—it’s about speed. Discover how velocity-based RevOps helps teams cut sales cycle times, remove friction from deals, and increase overall capacity. By operationalizing velocity, RevOps turns time-to-close into a strategic growth lever.
Operationalizing Customer-Led Growth: RevOps for Expansion & Advocacy
Growth isn’t just about landing new logos anymore—it’s about keeping, expanding, and activating your customers. This blog explores how RevOps can operationalize customer-led growth, shifting the focus from funnel obsession to building loops of retention, expansion, and advocacy that fuel long-term revenue efficiency.
The Great Salesforce Debate: Leads vs. Contacts — What B2B Companies Need to Know
Few Salesforce topics stir as much debate as Leads vs. Contacts. Should you gate prospects with the Leads object for funnel hygiene, or streamline everything in a Contacts-only model? In this guide, Domestique breaks down the trade-offs, shares a decision framework, and gives practical tips to ensure your RevOps strategy scales without sacrificing data integrity.
RevOps as the Connective Tissue: An Investor’s Guide to Assessing GTM Health
Revenue Operations is the hidden infrastructure that keeps marketing, sales, and customer success aligned. For investors, a strong RevOps function signals predictable growth and lower risk, while weak RevOps can hide major inefficiencies. This guide outlines the core elements of RevOps maturity, red flags to watch for, and practical questions to quickly assess GTM health before making an investment.
Capacity Planning: The Investor’s Secret Weapon for Predictable Returns
Capacity planning is more than setting revenue goals—it’s building a realistic, data-driven roadmap to achieve them. For investors, it’s the difference between companies that occasionally hit numbers and those that consistently deliver predictable, compounding growth. In this guide, we break down the anatomy of an effective capacity plan, highlight red flags to watch for, and share practical ways to align top-down targets with bottom-up realities.
Crisis‑Proof RevOps: Maintaining Revenue Operations Under Market Downturns
When the market shifts, the best RevOps teams don’t panic—they get sharper. This guide shows you how to crisis-proof your revenue operations with realistic capacity planning, airtight funnel definitions, clean data, strategic outbound, and ongoing enablement. Build a system that keeps delivering, no matter the economy.
Scaling Revenue Operations for Hyper-Growth SaaS Startups
If your SaaS startup is hitting its operational ceiling—dashboards misaligned, teams out of sync, and no clear growth forecast—it may be time for RevOps. This guide explains the signals that you’re ready, why starting with fractional leadership beats hiring too soon, how to keep your tech stack lean, and why capacity planning is the real growth unlock. Perfect for founders navigating hyper-growth from Series A to C.
Fractional vs. Full-Time RevOps: Which One Fits Your Growth Stage?
Should you hire a full-time RevOps leader or start with fractional support? This guide breaks down when each model fits best, from early-stage startups building GTM foundations to post-Series B companies scaling fast. Includes pros, cons, hybrid approaches, and cost considerations.
RevOps Metrics That Actually Move the Needle
Tired of vanity metrics? Discover the essential RevOps KPIs that actually influence pipeline velocity, win rates, CAC, and retention—customized by stage of growth.
What Is RevOps & Why It Matters in 2025
RevOps has become a critical function for modern GTM teams. This post explains what Revenue Operations is, why it matters in 2025, and how it drives growth through alignment, data, and AI.
The Rise of Fractional Revenue Operations: A Flexible Model for High-Growth Teams
Fractional RevOps is redefining how high-growth teams scale. Explore the benefits, use cases, and signs it might be the right model for your GTM team.
The Fractional RevOps Tech Stack: Tools That Scale With You
Explore a proven tech stack built for fractional RevOps. From CRM to AI copilots, see how the right tools empower lean teams to scale smarter and faster.
Rethinking the GTM Stack: The Emergence of the AI-Augmented Layers
AI isn’t replacing your CRM or marketing automation tools - it’s enhancing them. Learn how GTM teams are layering AI to unlock data enrichment, automation, and intelligence without relying on engineering.