RevOps Masterclass: From Dashboards to Decisions
Attribution should drive decisions, not confusion. In this webinar we'll break down how to build B2B attribution strategies that actually reflect the complexity of your real-life buying journey. You'll learn how to avoid the two most common failure modes (skipping attribution altogether or overengineering dashboards that nobody trusts), and instead, implement a minimum viable measurement framework that gets you from “where is our pipeline coming from?” to “where should we invest next?”
If you’re tired of attribution debates that don’t help you spend smarter, convert faster, or improve alignment, this masterclass is for you.
What We’ll Cover:
A clear definition of what attribution should and shouldn’t answer in a B2B context.
A model selection framework to match your actual sales cycle and buyer journey, whether you're focused on demand gen, ABM, events, or partners.
How to diagnose and correct common tracking failures like missing UTMs, channel drift, and "double-counted" revenue.
The Minimum Viable Measurement checklist every RevOps and Marketing Ops team needs before reporting attribution.
A tactical walkthrough of weekly, monthly, and quarterly attribution cadences that feed decisions, not just dashboards.
Where AI can help in QA and trend detection, and where it creates more noise than signal.
An implementation roadmap to go from zero to operational in 30-60-90 days.
