RevOps Masterclass: The Marketing Metrics that Matter in the Age of AI
Most of what your marketing team measures stopped mattering years ago. AI just made it obvious.
The funnel went dark. 60% of Google searches are zero-click, and most B2B buyers decide before they ever talk to sales. Content went infinite, so reach stopped being scarce or meaningful. And attribution went probabilistic, because buyers now touch 20-plus channels over 6 to 18 months, most of them untrackable.
If your CMO’s dashboard hasn’t changed since 2015, that gap is where your budget is leaking.
In this session, Alex Biale and Angus Robertson break down which legacy metrics to kill, which five signals actually predict growth now, and how to retool your measurement before your competitors do.
What you'll learn
Why the MQL is dead, and what the best B2B SaaS companies measure instead
The five metrics that predict growth in the age of AI: Brand Velocity, AI Engine Presence (GEO/AEO), Pipeline Quality, Net Revenue Retention, and Efficiency Ratios, with the exact formulas for each
How to measure your presence in AI answer engines like ChatGPT, Claude, Perplexity, and Google AI Overviews, and why this becomes more important than organic search within 24 months
The shift from activity to inputs, deterministic attribution to probabilistic triangulation, and the funnel to the flywheel
Five questions to put to your CMO this quarter, and three things you can do Monday morning to start fixing your dashboard
Who should attend:
Founders, CEOs, CMOs, and revenue leaders at B2B SaaS companies who suspect their marketing metrics are measuring the wrong things, and want a defensible framework for what to track instead.
Your hosts:
Alex Biale is Co-Founder of Domestique, a RevOps and GTM operations firm working with B2B SaaS companies on the systems behind durable growth.
Angus Robertson is a high-end fractional CMO.
