RevOps Masterclass: A Conversation with Paul Wilson on AI and Go-to-Market Technology
Join Domestique Founder Alex Biale for a candid and thought-provoking conversation with Paul Wilson—former GTM Ops and Marketing Ops leader at Adobe, Marketo, Slack, Salesforce, OneTrust and now Head of GTM & AI Systems at Mural.
In this Masterclass, Paul shares firsthand insights on how AI is reshaping go-to-market operations, from infrastructure and agent deployment to the evolving role of RevOps professionals. Topics include:
Why strong data and process foundations matter more than ever in the age of AI
How Mural is operationalizing AI across systems like Salesforce, Databricks, and Qualified
What “Account GPT” could mean for the future of ABM
The emerging role of agent-based systems in sales, CS, and marketing
What GTM leaders need to understand about security, adaptability, and organizational alignment in AI deployments
And yes—whether CRM as we know it is truly dying
This is a must-watch for GTM leaders, RevOps practitioners, and AI-curious operators looking to separate hype from reality—and to lead through the next big wave of change.
