upcoming RevOps Masterclass: A Conversation with Paul Wilson on AI and Go-to-Market Strategy
We’re hosting a session with Paul Wilson, who led Marketing Operations at Salesforce, Slack, Adobe, Marketo and OneTrust. Paul has spent his career building operations teams inside high-growth SaaS companies. He’s seen what works and what doesn’t when it comes to scaling revenue.In this conversation, we’ll talk with Paul about how AI is changing go-to-market operations.
We’ll cover what teams need to shift in their approach, how to think about AI’s role in planning and execution, and where current tooling and data strategies fall short.We’ll also discuss what makes an operations team effective today and what that might look like a year from now.
If you’re responsible for driving GTM outcomes and are thinking about how to adapt your systems and approach to the changes ahead, this is a conversation worth joining.
