Upcoming RevOps Masterclass: RevOps in an AI World: A Data-Powered GTM Operating System for Efficient Growth
Why most AI rollouts in revenue orgs fail, and the foundation you need to build before any of it works.
Every GTM team is being told to "do more with AI." Most are skipping the work that makes AI actually useful.
The pattern is consistent. Leadership greenlights an agent. The team rolls it out on top of broken funnel definitions, duplicated records, undefined stages, and a customer journey nobody's mapped. Six months later, adoption is flat, the data's worse, and nobody can point to revenue impact.
This webinar is for RevOps leaders, GTM operators, and revenue executives at Series A to Series D B2B SaaS companies who want to step into AI without setting money on fire. Rhys Williams, co-founder of Domestique, will walk through the operating system we use with our clients to sequence AI investment correctly. The pre-work that makes AI work. The use cases worth prioritizing. And the difference between AI for GTM Execution and AI for GTM Operations, which most teams conflate.
What you'll learn
The four-step sequence for rolling out AI in a revenue org, and why companies that skip steps 1 through 3 see their AI projects stall
The six failure patterns we see across AI rollouts (vague use cases, fragmented systems, no success metrics, no feedback loop, and two more)
How to define your funnel and deal stages so AI has something deterministic to work with
The difference between GTM Execution AI (campaigns, sequences, outreach) and GTM Operations AI (the infrastructure that makes execution measurable), and where to invest first based on your maturity
A working inventory of native HubSpot AI capabilities (Data Agent, Customer Health Agent, Buyer Intent, Prospecting Agent) and what each one is actually good for
Custom AI use cases we've built for clients (Deal Risk Early Warning, AI-Assisted Mutual Action Plans, AI-Assisted Multi-Threading, Account Prioritization) and the architecture behind them
A prioritization framework for choosing which workflows to automate first based on impact and effort
Where you should be on the Build, Grow, Scale maturity curve before adding AI to the picture
Who should attend:
VPs and Directors of RevOps, GTM Operations, Sales Ops, and Marketing Ops at B2B SaaS companies between $10M and $500M ARR. CROs and CMOs evaluating where AI fits in their 2026 plan.
Register here
05/27 @ 10a mt
