THE DOMESTIQUE OPERATING MODEL
A RevOps Framework Built for How GTM Actually Works
The Domestique Operating Model gives B2B SaaS teams a practical sequence for building, improving, and scaling revenue operations through five connected workstreams: Strategy, Process, Tools, Data, and Enablement.
60 Senior Operators · 300+ B2B SaaS Companies · #1 Revenue Operations Company, First Page Sage · HubSpot Platinum Partner · System-Agnostic
THE FRAMEWORK
The Five Workstreams Behind the Model
Every GTM engine runs on the same five workstreams. Our Operating Model gives each one a clear job.
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Strategy
Define the GTM motion, target customer, commercial priorities, and decisions the operating system needs to support.
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Process
Turn strategy into clear stages, handoffs, ownership, and repeatable operating behavior.
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Tools
Configure the technology stack around the process, so the tools support how the business works.
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Data
Measure what informs decisions, draw it from a reliable source, and present it at the level where people can act.
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Enablement
Reinforce the process through documentation, training, governance, and continuous feedback.
THE PRINCIPLE
The Sequence Is the Model
Most RevOps breakdowns start with a tool purchase, a CRM implementation, or a reporting request before anyone has agreed how GTM should work. That pushes undefined rules into the stack, and asks data to explain decisions no one has made.
The Operating Model moves in sequence. By the time tools are configured, the team knows what the system is meant to support. By the time data is reported, definitions and ownership exist. By the time enablement begins, there is a process worth reinforcing.
This is how the model creates an operating system that can improve over time rather than a collection of disconnected fixes.
ACROSS THE LIFECYCLE
One Model From Build to Scale
The same five workstreams apply across the GTM lifecycle. What changes is the question the system needs to answer.
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BUILD
➤ WHAT HAPPENED
Establish the strategy, processes, tools, and data needed to understand what is happening across the GTM motion. The focus is visibility, shared definitions, and an integrated operating foundation.
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GROW
➤ WHY DID IT HAPPEN
Mature the processes, tools, data, and team infrastructure needed to diagnose performance and improve consistency. The focus is forecasting, operational diagnosis, and repeatable growth.
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SCALE
➤ WHAT WILL HAPPEN
Add governance, efficiency, and predictive capability so the business can plan with greater confidence. The focus is optimization, resource allocation, and maintaining performance as complexity increases.
the OUTPUT
A GTM System Your Team Can Run
Our model earns its place by changing how the company works day to day. Applied correctly, it produces:
Shared definitions and business rules across the GTM team
Clear ownership for processes, systems, and decisions
Documented processes that can be repeated and improved
Tools configured around the way the company sells and serves customers
Data that informs decisions instead of adding reporting overhead
Enablement that keeps the operating model working after implementation
The result is a GTM system your team can understand, operate, and improve.
IN PRACTICE
Putting the Operating Model to Work
The model is the throughline across every Domestique engagement.
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RevOps Audit
Identify where your operating model is breaking down and prioritize the next moves.
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Fractional RevOps
Operate and mature the model continuously across the GTM engine.
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AI-Augmented RevOps
Once the rules and process are defined, AI agents and automations can extend the model across revenue and marketing operations.
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PROSERVICES / PROJECT WORK
Apply the model to a defined project, such as a CRM migration, lifecycle redesign, or attribution rebuild.
WHAT CLIENTS SAY
Build the System in the Right Order
The model provides the sequence. Domestique helps you put it to work.