GTM Resources
For Revenue Operators, Investors, GTM Leaders & anyone willing to read this nonsense
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Velocity-Based RevOps: Managing Time-to-Close and Deal Acceleration
Revenue growth isn’t just about pipeline volume—it’s about speed. Discover how velocity-based RevOps helps teams cut sales cycle times, remove friction from deals, and increase overall capacity. By operationalizing velocity, RevOps turns time-to-close into a strategic growth lever.
Operationalizing Customer-Led Growth: RevOps for Expansion & Advocacy
Growth isn’t just about landing new logos anymore—it’s about keeping, expanding, and activating your customers. This blog explores how RevOps can operationalize customer-led growth, shifting the focus from funnel obsession to building loops of retention, expansion, and advocacy that fuel long-term revenue efficiency.
The Great Salesforce Debate: Leads vs. Contacts — What B2B Companies Need to Know
Few Salesforce topics stir as much debate as Leads vs. Contacts. Should you gate prospects with the Leads object for funnel hygiene, or streamline everything in a Contacts-only model? In this guide, Domestique breaks down the trade-offs, shares a decision framework, and gives practical tips to ensure your RevOps strategy scales without sacrificing data integrity.
RevOps as the Connective Tissue: An Investor’s Guide to Assessing GTM Health
Revenue Operations is the hidden infrastructure that keeps marketing, sales, and customer success aligned. For investors, a strong RevOps function signals predictable growth and lower risk, while weak RevOps can hide major inefficiencies. This guide outlines the core elements of RevOps maturity, red flags to watch for, and practical questions to quickly assess GTM health before making an investment.
Capacity Planning: The Investor’s Secret Weapon for Predictable Returns
Capacity planning is more than setting revenue goals—it’s building a realistic, data-driven roadmap to achieve them. For investors, it’s the difference between companies that occasionally hit numbers and those that consistently deliver predictable, compounding growth. In this guide, we break down the anatomy of an effective capacity plan, highlight red flags to watch for, and share practical ways to align top-down targets with bottom-up realities.
Crisis‑Proof RevOps: Maintaining Revenue Operations Under Market Downturns
When the market shifts, the best RevOps teams don’t panic—they get sharper. This guide shows you how to crisis-proof your revenue operations with realistic capacity planning, airtight funnel definitions, clean data, strategic outbound, and ongoing enablement. Build a system that keeps delivering, no matter the economy.
Scaling Revenue Operations for Hyper-Growth SaaS Startups
If your SaaS startup is hitting its operational ceiling—dashboards misaligned, teams out of sync, and no clear growth forecast—it may be time for RevOps. This guide explains the signals that you’re ready, why starting with fractional leadership beats hiring too soon, how to keep your tech stack lean, and why capacity planning is the real growth unlock. Perfect for founders navigating hyper-growth from Series A to C.
Fractional vs. Full-Time RevOps: Which One Fits Your Growth Stage?
Should you hire a full-time RevOps leader or start with fractional support? This guide breaks down when each model fits best, from early-stage startups building GTM foundations to post-Series B companies scaling fast. Includes pros, cons, hybrid approaches, and cost considerations.
RevOps Metrics That Actually Move the Needle
Tired of vanity metrics? Discover the essential RevOps KPIs that actually influence pipeline velocity, win rates, CAC, and retention—customized by stage of growth.
What Is RevOps & Why It Matters in 2025
RevOps has become a critical function for modern GTM teams. This post explains what Revenue Operations is, why it matters in 2025, and how it drives growth through alignment, data, and AI.
The Rise of Fractional Revenue Operations: A Flexible Model for High-Growth Teams
Fractional RevOps is redefining how high-growth teams scale. Explore the benefits, use cases, and signs it might be the right model for your GTM team.
The Fractional RevOps Tech Stack: Tools That Scale With You
Explore a proven tech stack built for fractional RevOps. From CRM to AI copilots, see how the right tools empower lean teams to scale smarter and faster.
Rethinking the GTM Stack: The Emergence of the AI-Augmented Layers
AI isn’t replacing your CRM or marketing automation tools - it’s enhancing them. Learn how GTM teams are layering AI to unlock data enrichment, automation, and intelligence without relying on engineering.
Why Your Pipeline Isn’t Converting (And How RevOps Can Fix It)
Are you frustrated by stagnant pipeline conversions despite a healthy influx of leads? Discover how RevOps can break the cycle. This guide dives into root issues—from data silos and misaligned metrics to inefficient handoffs—and shows how a RevOps-driven strategy unlocks clarity, accountability, and sustainable pipeline performance.
The GTM Tech Stack Audit: What’s Worth Keeping (and What’s Burning Your Budget)
Is your GTM tech stack bleeding budget without delivering results? This comprehensive audit uncovers which tools are driving ROI—plus the hidden costs of keeping legacy systems. Learn how to optimize, consolidate, or eliminate to streamline operations and maximize impact.
Rethinking GTM in the Age of AI, Privacy, and Performance Pressure
In today’s complex GTM landscape—where AI advances collide with rising privacy expectations and performance pressures—traditional strategies no longer cut it. This guide explores how to rethink your go-to-market approach: embracing AI-driven insights while safeguarding data, optimizing operational performance, and maintaining trust.
The End of Traditional SEO: What HubSpot’s Decline Reveals About the Future of B2B Marketing
Traffic isn’t enough anymore. Learn why influence, trust, and AI‑adaptability are overtaking keyword-driven SEO in B2B—and how to stay ahead.
The Role of Enablement in Driving Long-Term Portfolio Value
When properly executed, enablement becomes a crucial driver of long-term portfolio value, directly impacting revenue growth, customer retention, and operational efficiency. Enablement isn’t just training—it’s a strategic lever. Learn how to design enablement programs that boost performance, retention, and operational ROI across the portfolio.
Dear Founders, Stop overlooking RevOps
Without RevOps, you are flying blind—slow decisions and missed growth opportunities will continue to limit your success. With RevOps, you unlock predictable, scalable growth and build a revenue engine that investors trust. Without RevOps, you’re flying blind—missing growth opportunities and forecasting accurately. This letter explains why founders need to invest in revenue operations now.
The GTM Playbook for HubSpot-Powered Teams
With HubSpot’s all-in-one ecosystem, GTM teams can eliminate silos, drive operational efficiencies, and achieve predictable revenue growth. This playbook provides a detailed, actionable, and thorough framework for leveraging HubSpot across every stage of the GTM motion. We will align this strategy with Domestique’s RevOps framework of Strategy, Process, Tools, Data, and Enablement, ensuring that Marketing, Sales, and Customer Success operate in sync.