GTM Resources
For Revenue Operators, Investors, GTM Leaders & anyone willing to read this nonsense
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How AI Is Redefining the Modern Revenue Operations Framework
AI is reshaping the Revenue Operations framework — from predictive planning to automated processes and enriched data. Discover how leading RevOps teams use AI to boost efficiency, accuracy, and growth across every stage of the customer journey.
Implementing an AI-Enhanced RevOps Framework in HubSpot: A Playbook for Investors and Operators
Learn how to transform HubSpot into an AI-driven RevOps engine. This Domestique playbook helps investors and operators create clarity, predictability, and cross-functional accountability using automation, data intelligence, and capacity planning—all built on a scalable HubSpot foundation.
Diagnosing Your Funnel: MQL to SQL Drop-Offs and How to Fix Them
Discover why your MQL-to-SQL conversion rates drop, how to pinpoint root causes, and the RevOps + AI strategies to fix them—before missed targets cost you growth.
From Order-Taker to Strategic Leader: The Evolution of RevOps
RevOps is evolving. No longer just order-takers, the best Ops teams progress from emergency responders to strategic allies shaping go-to-market strategy. Here’s the roadmap for building credibility, capacity, and influence at the executive table.
How to Turn Enablement Into a Revenue Lever: Using Playbooks, Training, and AI Tools for Impact
Enablement isn’t a side project—it’s a revenue lever. See how playbooks, targeted training, and AI-powered reinforcement help teams close more deals and scale impact.
AI-Powered Attribution Models: Moving Beyond “Last Touch” to Predictive Pipeline Attribution
Traditional attribution models fall short. Discover how AI-powered predictive attribution uncovers hidden drivers of pipeline, improves forecasting, and aligns marketing with revenue.
The CEO’s Guide to Revenue Predictability: Why RevOps Is Your Best Hedge Against Market Volatility
CEOs can’t afford surprises in today’s volatile market. This guide shows how RevOps builds revenue predictability, aligns teams, and prevents costly misses before they happen.
Beyond the CRO Dashboard: How Executive Teams Can Use RevOps to Drive Cross-Functional Alignment
Go beyond dashboards. Discover how RevOps helps executive teams align strategy, spot risks early, and make smarter decisions across sales, marketing, finance, and customer success.
RevOps Masterclass: HubSpot AI Unpacked: How RevOps & Marketing Ops Can Drive Smarter GTM
Unlock the power of HubSpot AI to supercharge your go-to-market strategy. In this webinar, Domestique’s Alex Biale and HubSpot’s Connor Griffith unpack the latest AI features and agents from HubSpot’s Inbound conference.
Beyond Buzzwords: AI in RevOps
AI in RevOps is more than hype. This guide breaks down workflows, automation, assistants, and agentic AI—clarifying what’s real, what’s not, and how to build the right foundation for future growth.
The Hidden Cost of Poor RevOps: How Misalignment Erodes Pipeline Efficiency
Pipeline inefficiency isn’t always obvious. Poor RevOps often hides in bad handoffs, unclear definitions, and leaky funnels—costing companies revenue, speed, and talent. This blog explores how misalignment erodes growth and what leaders can do to restore alignment and efficiency.
From Reactive to Proactive: How RevOps Leaders Can Anticipate Market Shifts
Most companies stumble not from lack of effort but from being caught off guard by market shifts. Discover how proactive RevOps leaders leverage data, leading indicators, and process alignment to spot risks early, align teams, and adapt faster than the competition.
RevOps Audit Checklist: Health Check for Fractional RevOps Engagements
A RevOps audit gives fractional leaders a baseline to work from. Use this checklist to assess your tools, data, processes, and dashboards—so your revenue engine runs smoothly from day one.
RevOps in M&A and Post-Merger Integration
Mergers and acquisitions promise growth—but without RevOps, integrations stall. Learn how RevOps aligns systems, processes, and data to ensure your M&A delivers measurable revenue impact.
Addressing RevOps Challenges in Global or Distributed GTM Teams
Global GTM teams face unique RevOps challenges—from time zones and compliance to tooling silos and data inconsistencies. Here’s how to create scalable systems, align processes, and unlock the full advantage of being global.
Budgeting & Cost Optimization for Fractional RevOps
Fractional RevOps offers flexibility, cost savings, and measurable ROI—but only if you budget and track it right. Learn how to forecast costs, allocate budgets across strategy, execution, and enablement, and measure success with revenue-focused KPIs.
Velocity-Based RevOps: Managing Time-to-Close and Deal Acceleration
Revenue growth isn’t just about pipeline volume—it’s about speed. Discover how velocity-based RevOps helps teams cut sales cycle times, remove friction from deals, and increase overall capacity. By operationalizing velocity, RevOps turns time-to-close into a strategic growth lever.
Operationalizing Customer-Led Growth: RevOps for Expansion & Advocacy
Growth isn’t just about landing new logos anymore—it’s about keeping, expanding, and activating your customers. This blog explores how RevOps can operationalize customer-led growth, shifting the focus from funnel obsession to building loops of retention, expansion, and advocacy that fuel long-term revenue efficiency.
The Great Salesforce Debate: Leads vs. Contacts — What B2B Companies Need to Know
Few Salesforce topics stir as much debate as Leads vs. Contacts. Should you gate prospects with the Leads object for funnel hygiene, or streamline everything in a Contacts-only model? In this guide, Domestique breaks down the trade-offs, shares a decision framework, and gives practical tips to ensure your RevOps strategy scales without sacrificing data integrity.
RevOps as the Connective Tissue: An Investor’s Guide to Assessing GTM Health
Revenue Operations is the hidden infrastructure that keeps marketing, sales, and customer success aligned. For investors, a strong RevOps function signals predictable growth and lower risk, while weak RevOps can hide major inefficiencies. This guide outlines the core elements of RevOps maturity, red flags to watch for, and practical questions to quickly assess GTM health before making an investment.