GTM Resources

For Revenue Operators, Investors, GTM Leaders & anyone willing to read this nonsense

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Blog Ava Kachure Blog Ava Kachure

Beyond Buzzwords: AI in RevOps

AI in RevOps is more than hype. This guide breaks down workflows, automation, assistants, and agentic AI—clarifying what’s real, what’s not, and how to build the right foundation for future growth.

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Budgeting & Cost Optimization for Fractional RevOps

Fractional RevOps offers flexibility, cost savings, and measurable ROI—but only if you budget and track it right. Learn how to forecast costs, allocate budgets across strategy, execution, and enablement, and measure success with revenue-focused KPIs.

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Operationalizing Customer-Led Growth: RevOps for Expansion & Advocacy

Growth isn’t just about landing new logos anymore—it’s about keeping, expanding, and activating your customers. This blog explores how RevOps can operationalize customer-led growth, shifting the focus from funnel obsession to building loops of retention, expansion, and advocacy that fuel long-term revenue efficiency.

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The Great Salesforce Debate: Leads vs. Contacts — What B2B Companies Need to Know

Few Salesforce topics stir as much debate as Leads vs. Contacts. Should you gate prospects with the Leads object for funnel hygiene, or streamline everything in a Contacts-only model? In this guide, Domestique breaks down the trade-offs, shares a decision framework, and gives practical tips to ensure your RevOps strategy scales without sacrificing data integrity.

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RevOps as the Connective Tissue: An Investor’s Guide to Assessing GTM Health

Revenue Operations is the hidden infrastructure that keeps marketing, sales, and customer success aligned. For investors, a strong RevOps function signals predictable growth and lower risk, while weak RevOps can hide major inefficiencies. This guide outlines the core elements of RevOps maturity, red flags to watch for, and practical questions to quickly assess GTM health before making an investment.

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