Upcoming RevOps Masterclass: Signal-led outbound for the trust economy
AI Made Email Cheap. Replies Got Expensive.
AI made it easier than ever to send more emails. But more volume isn't generating more pipeline. AI-assisted reps are sending 6x more emails, while reply rates have dropped from 4.7% to 2.9%. Buyers are harder to reach, generic personalization isn't working, and another 13-step sequence isn't the answer.
This session is about moving from volume-led outbound to signal-led outbound. We'll show you how to identify real buying signals, understand where prospects are in their journey, and use AI to make outreach more relevant—not just more frequent. We'll cover the tools, messaging, and workflows that help marketing, SDRs, and AEs work the same accounts at the right time.
What you will leave with:
Which buying signals are worth acting on, and how to match your outreach to where the buyer actually is.
A practical framework for signal-led outbound: define your ICP, identify buying signals, choose the right timing and channel, and deliver relevant outreach
How to use AI-enabled research, enrichment, sequencing, and CRM-native tools to build a coordinated outbound motion without sacrificing trust
Who this is for:
RevOps leaders, sales leaders, and demand generation teams at Series A-D SaaS companies who are investing in outbound but aren't seeing the pipeline to justify the effort. If your team is relying on high-volume sequences, struggling to turn intent data into action, or adding AI tools without a clear outbound strategy, this session is for you.
Your hosts:
Rhys Williams, Co-Founder of Domestique.
Nick Govert, General Manager at Domestique.
Regerister here
10/29 | 11a MT
