RevOps Masterclass: The GTM Stack Hyper-Scalers like OPenAI & Anthropic Use
You'd think OpenAI &Anthropic, of all companies, would be running their go-to-market on some self-built, AI-native sales platform. Maybe a Salesforce killer they cooked up in-house. Maybe Claude wired directly into the protocol layer of every workflow. They're not. Claude is the substrate their stage runs on, but it's still connecting to the same core B2B apps most of us already use. In this webinar, Alex Biale and Paul Wilson break down Anthropic's actual GTM stack and dig into whether the same approach could work for your team.
What you'll learn:
How hyperscalers like OpenAI & Anthropic structures their GTM stack, and where Claude fits into the picture versus the tools you'd expect
What "Claude as substrate" actually means in practice, not just as a buzzword
Which core B2B apps hyperscalers still relies on, and why they haven't replaced them
How to evaluate whether this same stack architecture makes sense for your own team
Practical takeaways you can apply to your GTM tooling decisions right away
Speakers:
Alex Biale - Founder, Domestique
Paul Wilson - Senior Industry Advisor (TMT), Coastal
